Alex Johnson - Freelance Web Developer, Ui/ux Designer, & Digital Marketing Strategist - Freelance Web Developer, UI/UX Designer, & Digital Marketing Strategist

About

I'm a versatile Freelance Professional with a comprehensive skill set spanning full-stack web development, intuitive UI/UX design, and data-driven digital marketing. Proven ability to deliver high-impact, client-centric solutions that enhance online presence, drive user engagement, and achieve measurable business growth. Committed to transforming complex ideas into user-friendly and commercially successful digital experiences.

Work Experience

Lead Consultant

Freelance Web Development & Marketing Consultant (Self-Employed)

Mar 2019 - May 2024

Beverly Hills, California, US

Led end-to-end digital projects for diverse clients, encompassing website development, UI/UX design, and comprehensive digital marketing strategies to achieve their online business objectives.

Developed and launched over 20 responsive websites and e-commerce platforms using WordPress, Shopify, and custom React/Node.js stacks, increasing client online sales by an average of 25% within six months.
Designed intuitive user interfaces and experiences for 15+ web and mobile applications, resulting in a 15-20% improvement in user engagement and conversion rates through iterative A/B testing.
Orchestrated SEO and content marketing campaigns for 10+ clients, achieving top-5 organic search rankings for 70% of target keywords and boosting organic traffic by up to 60% year-over-year.
Managed Google Ads and social media advertising budgets totaling over $150K annually, consistently delivering an average ROI of 4:1 and reducing customer acquisition costs by 18% for B2B and B2C clients.
Provided strategic digital transformation consulting, guiding small to medium-sized businesses in adopting new technologies and marketing methodologies, enhancing their digital footprint and market competitiveness.

Digital Marketing Specialist

Tech Innovators Inc.

Jun 2017 - Feb 2019

Los Angeles, California, US

Managed and optimized digital marketing initiatives for a leading technology firm, focusing on lead generation and brand awareness across multiple channels.

Executed SEO strategies that increased organic search traffic by 35% and improved keyword rankings for over 50 key terms within 18 months.
Developed and deployed email marketing campaigns that achieved an average open rate of 28% and a click-through rate of 4%, contributing to a 15% increase in qualified leads.
Analyzed marketing performance data using Google Analytics and HubSpot, providing actionable insights that optimized campaign spend by 10% while maintaining lead volume.
Collaborated with the content team to produce high-performing blog posts, whitepapers, and case studies, enhancing brand authority and driving inbound inquiries.

Education

Digital Media & Marketing

University of California, Los Angeles (UCLA)

3.8/4.0

Sep 2013 - May 2017

Los Angeles, California, US

Courses

Web Design Principles
Advanced Digital Marketing
User Experience Design
Data Analytics for Business
Front-End Web Development

Projects

E-commerce Platform for 'Artisan Crafts Co.'

Aug 2023 - Nov 2023

Developed a custom e-commerce solution for a local artisan business, integrating a secure payment gateway and a bespoke product catalog system.

SaaS Lead Generation Campaign for 'Innovate Solutions'

Mar 2022 - Sep 2022

Orchestrated a full-funnel digital marketing campaign to drive qualified leads for a B2B SaaS product.

Languages

English , Spanish

Skills

Web Development

HTML5
CSS3
JavaScript (ES6+)
React.js
Node.js
Express.js
Python
Django
PHP
WordPress
Shopify
RESTful APIs
SQL
MongoDB
Git
AWS
Heroku
Responsive Design
Web Performance Optimization

Web Design & UI/UX

UI/UX Design
Figma
Adobe XD
Adobe Photoshop
Adobe Illustrator
Wireframing
Prototyping
User Research
Usability Testing
Information Architecture
Interaction Design
Design Systems
Branding

Digital Marketing

SEO (Search Engine Optimization)
SEM (Search Engine Marketing)
Google Ads
Social Media Marketing
Content Marketing
Email Marketing
Google Analytics
HubSpot
CRM Management
Market Research
Copywriting
Conversion Rate Optimization (CRO)
A/B Testing
Lead Generation
Brand Strategy

Project Management & Client Relations

Agile Methodologies
Scrum
Client Communication
Stakeholder Management
Budget Management
Timeline Management
Problem Solving
Cross-functional Collaboration
Consulting

Marketing

Sales funnel

Email marketing

E-commerce marketing

E-commerce store design and setup

Interests

Technology

Emerging Tech
AI
Blockchain
SaaS

Creative Arts

Photography
Graphic Design
Digital Art

Outdoor Activities

Hiking
Cycling
Travel